On Sunday 31st March 2019 many members of the the Dutch florist community “Bloemisten Netwerk” convened at Monarch Flowers to learn more about ranunculus grower and Butterfly Ranunculus production.
These florist meetups are organised by Masterflorist (De Vakbloemist in Holland) and the local florist community to promote florists gathering in a cozy and informative setting, eating and drinking together, exchanging ideas with each other, learning new design skills and being inspired.
Designer Stefan van Berlo entertained and educated with floral design demonstrations with flowers from partners and sponsors. Selected Master Florist partners were present to show and inform florists as well as offering samples and other goodies for florists to take home.
The event is ticketed for florists and invited industry partners only. Around 70 florists attended in person, with live video and photos being widely shared in the community of nearly 4000 Dutch florists - the largest Dutch florist group on Facebook, various International floristry communities extending the reach to around 50'000 florists on Facebook, as well as the “masterflorists” Instagram account that soon hits 115’000 largely florist followers.
Master Florist partners that support florists and floristry present were:
OASIS Floral Products
Van den Berg Roses, Selecta One, Van der Lugt Lisianthus
