Friday, 12 July 2019

Flower Trials June 2019 with Selecta one and Master Florist

Selecta One Flower Trials - Autumn Friends

Selecta One and Master Florist made daily shows during the Flower Trials. In the Dutch Westland Region, at nursery P. van Geest Selecta's "Autumn Friends" range was highlighted and given some floristic flair by Master Florist's Thijs Harmens.

Here the visitors could get inspired, discover novelties and become active by creating their own Autumn Friends mixes – creative ideas and some of the endless possibilities of the concept were also presented floristically. The flower show convinced with proven varieties, improved series and novelties, like the three new Pelargonium varieties of the series Marcada: Orange, White and Pink Purple, the double flowering Calibrachoa MiniFamous Neo Double OrangeTastic and the both Osteospermum of the series FlowerPower: Crystal Pink and Tropic Sun.

On behalf of Master Florist, Thijs Harmens was used to inspire, stimulate and show the guests what is so interesting from the florist's perspective to work with these unique products.

"Working with a plant mix such as that of Selecta one gives us as florists an extra opportunity to distinguish ourselves from our supermarket or hardware store towards our customers".


A full selection of photos from the event can be found in our Flower Trials photo Albumn.

We look back on positive and successful days with Selecta One during the Flower Trials.


Tuesday, 21 May 2019

Florist Meetup Holland #9 - 2019 March 31st at Monarch Flowers

On Sunday 31st March 2019 many members of the the Dutch florist community “Bloemisten Netwerk” convened at Monarch Flowers to learn more about ranunculus grower and Butterfly Ranunculus production.


See all photos and videos here.

These florist meetups are organised by Masterflorist (De Vakbloemist in Holland) and the local florist community to promote florists gathering in a cozy and informative setting, eating and drinking together, exchanging ideas with each other, learning new design skills and being inspired.


Designer Stefan van Berlo entertained and educated with floral design demonstrations with flowers from partners and sponsors.  Selected Master Florist partners were present to show and inform florists as well as offering samples and other goodies for florists to take home.

The event is ticketed for florists and invited industry partners only. Around 70 florists attended in person, with live video and photos being widely shared in the community of nearly 4000 Dutch florists - the largest Dutch florist group on Facebook, various International floristry communities extending the reach to around 50'000 florists on Facebook, as well as the “masterflorists” Instagram account that soon hits 115’000 largely florist followers.

Master Florist partners that support florists and floristry present were:


  • OASIS Floral Products
  • Van den Berg Roses, Selecta One, Van der Lugt Lisianthus
  • Dümmen Orange 
  • Anthura
  • Thom Slootman Bloemen- / Plantengroothandel
  • Bab Star
  • Star van der Gugten
  • QualiRosa
  • De Rijcke bvba
  • G. van der Vijver en Zn. Bloemengroothandel
  • Van der Plas Flowerexport
  • Hofland Freesia


The next florist meeting is already being planned, please follow us: Master Florist (Facebook) (De Vakbloemist (Facebook), or on LinkedIn: Master Florist (LinkedIn)





Wednesday, 30 January 2019

Florist Meetup Holland - 2019 January 20 at Van den Berg Roses


On Sunday 20th January many members of the the Dutch florist community “Bloemisten Netwerk” convened at Van den Berg Roses to learn more about this rose grower and roses production in general.

These florist meetups are organised by Masterflorist (De Vakbloemist in Holland) and the local florist community to promote florists gathering in a cozy and informative setting, eating and drinking together, exchanging ideas with each other, learning new design skills and being inspired.


Designers Marco Appelfeller and Sandra Attema Welte entertained and educated with floral design demonstrations with flowers from partners and sponsors.  Selected Master Florist partners were present to show and inform florists as well as offering samples and other goodies for florists to take home.


The event is ticketed for florists and invited industry partners only. Around 100 florists attended in person, with live video and photos being widely shared in the community of nearly 4000 Dutch florists - the largest Dutch florist group on Facebook, various International Floristry communities extending the reach to around 50'000 florists on Facebook, as well as the “masterflorists” Instagram account that soon hits 100’000 largely florist followers.



Industry partners present were:

  • OASIS Floral Products
    Dümmen Orange
    Chrysal
  • Danziger, Van der Lugt Lisianthus, Ben van der Kooij, Zeurniet, Charmelia (Royal van Zanten), coasTulip
  • Selecta One, Miss Sunshine (Klondike), EMC, G. van der Vijver en Zn. Bloemengroothandel


The next florist meeting is already being planned, please follow us: Master Florist (Facebook) (De Vakbloemist (Facebook), or on LinkedIn: Master Florist (LinkedIn)




For more images of the event please visit our google photo album. Feel free to make use of the images and tag or link to us where possible please.