It's a cosy, casual and friendly atmosphere where florists, growers, breeders, traders all come together.
Florists learn about old and new products and varieties, how they are produced, tips and stories to share with colleagues and customers. Floral demonstrations provide practical inspiration.
Industry partners get the chance to share their knowlegdge and get direct honest feedback from 50+ florists present and the online community of 4000+ Dutch florists. Many details are also shared with international Master Florist online communities of 50'000+ floral designers.
The event is supported by industry partners:
- OASIS Floral Products BeNeLux
- Dümmen Orange EU
- Florist Gerbera Breeders
- Van der Lugt Lisianthus
- J de Koning bloemengroothandel
- Selecta one
- Duif International
- Chrysal, Beyond Chrysant, Berg RoseS, Amigo Plant, Royal Flowers