Florist meet-up | Sept 23, 2018 - Zevenhuizen, Holland | Video

Scenes from the 7th Dutch florist meet-up organised by Master Florist (De Vakbloemist in Holland) and Bloemisten Netwerk (Dutch Florist Network) at Gerbera United and Ben van der Kooij in Zevenhuizen, Netherlands.

It's a cosy, casual and friendly atmosphere where florists, growers, breeders, traders all come together.

Florists learn about old and new products and varieties, how they are produced, tips and stories to share with colleagues and customers. Floral demonstrations provide practical inspiration.

Industry partners get the chance to share their knowlegdge and get direct honest feedback from 50+ florists present and the online community of 4000+ Dutch florists. Many details are also shared with international Master Florist online communities of 50'000+ floral designers.

The event is supported by industry partners:

- OASIS Floral Products BeNeLux

- Dümmen Orange EU

- Florist Gerbera Breeders

- Anthura

- Van der Lugt Lisianthus

- J de Koning bloemengroothandel

- Selecta one

- Duif International

- Chrysal, Beyond Chrysant, Berg RoseS, Amigo Plant, Royal Flowers

Florist meetup Netherlands - 23 September 2018 at Gerbera United

On Sunday 23rd September many members of the the Dutch florist community “Bloemisten Netwerk” convened at Gerbera United and Ben van der Kooij to learn more about these two growers and gerberas and orchids in general.

These florist meetups are organised by Masterflorist (De Vakbloemist in Holland) and the local florist community to promote florists gathering in a cozy and informative setting, eating and drinking together, exchanging ideas with each other, learning new design skills and being inspired.


Designers Pascal de Laat and Thijs Harmens entertained and educated with floral design demonstrations with flowers from partners and sponsors.  Selected Master Florist partners were present to show and inform florists as well as offering samples and other goodies for florists to take home.

 The event is ticketed for florists and invited industry partners only. More than 50 florists attended in person, with live video and photos being widely shared in the community of nearly 4000 Dutch florists, the largest florist group on Facebook, as well as the “masterflorists” instagram account that boasts 70’000 mainly florist followers.

Industry partners present were:

• OASIS Floral Products, Dümmen Orange, Florist Holland
• Anthura, Van der Lugt Lisianthus, J de Koning bloemengroothandel, Selecta one, Duif International
• Chrysal, Beyond Chrysant, Berg RoseS, Amigo Plant, Royal Flowers

The next florist meeting is already being planned and is looking “rosey”.