Friday, 12 July 2019

Flower Trials June 2019 with Selecta one and Master Florist

Selecta One Flower Trials - Autumn Friends

Selecta One and Master Florist made daily shows during the Flower Trials. In the Dutch Westland Region, at nursery P. van Geest Selecta's "Autumn Friends" range was highlighted and given some floristic flair by Master Florist's Thijs Harmens.

Here the visitors could get inspired, discover novelties and become active by creating their own Autumn Friends mixes – creative ideas and some of the endless possibilities of the concept were also presented floristically. The flower show convinced with proven varieties, improved series and novelties, like the three new Pelargonium varieties of the series Marcada: Orange, White and Pink Purple, the double flowering Calibrachoa MiniFamous Neo Double OrangeTastic and the both Osteospermum of the series FlowerPower: Crystal Pink and Tropic Sun.

On behalf of Master Florist, Thijs Harmens was used to inspire, stimulate and show the guests what is so interesting from the florist's perspective to work with these unique products.

"Working with a plant mix such as that of Selecta one gives us as florists an extra opportunity to distinguish ourselves from our supermarket or hardware store towards our customers".


A full selection of photos from the event can be found in our Flower Trials photo Albumn.

We look back on positive and successful days with Selecta One during the Flower Trials.


Tuesday, 21 May 2019

Florist Meetup Holland #9 - 2019 March 31st at Monarch Flowers

On Sunday 31st March 2019 many members of the the Dutch florist community “Bloemisten Netwerk” convened at Monarch Flowers to learn more about ranunculus grower and Butterfly Ranunculus production.


See all photos and videos here.

These florist meetups are organised by Masterflorist (De Vakbloemist in Holland) and the local florist community to promote florists gathering in a cozy and informative setting, eating and drinking together, exchanging ideas with each other, learning new design skills and being inspired.


Designer Stefan van Berlo entertained and educated with floral design demonstrations with flowers from partners and sponsors.  Selected Master Florist partners were present to show and inform florists as well as offering samples and other goodies for florists to take home.

The event is ticketed for florists and invited industry partners only. Around 70 florists attended in person, with live video and photos being widely shared in the community of nearly 4000 Dutch florists - the largest Dutch florist group on Facebook, various International floristry communities extending the reach to around 50'000 florists on Facebook, as well as the “masterflorists” Instagram account that soon hits 115’000 largely florist followers.

Master Florist partners that support florists and floristry present were:


  • OASIS Floral Products
  • Van den Berg Roses, Selecta One, Van der Lugt Lisianthus
  • Dümmen Orange 
  • Anthura
  • Thom Slootman Bloemen- / Plantengroothandel
  • Bab Star
  • Star van der Gugten
  • QualiRosa
  • De Rijcke bvba
  • G. van der Vijver en Zn. Bloemengroothandel
  • Van der Plas Flowerexport
  • Hofland Freesia


The next florist meeting is already being planned, please follow us: Master Florist (Facebook) (De Vakbloemist (Facebook), or on LinkedIn: Master Florist (LinkedIn)





Wednesday, 30 January 2019

Florist Meetup Holland - 2019 January 20 at Van den Berg Roses


On Sunday 20th January many members of the the Dutch florist community “Bloemisten Netwerk” convened at Van den Berg Roses to learn more about this rose grower and roses production in general.

These florist meetups are organised by Masterflorist (De Vakbloemist in Holland) and the local florist community to promote florists gathering in a cozy and informative setting, eating and drinking together, exchanging ideas with each other, learning new design skills and being inspired.


Designers Marco Appelfeller and Sandra Attema Welte entertained and educated with floral design demonstrations with flowers from partners and sponsors.  Selected Master Florist partners were present to show and inform florists as well as offering samples and other goodies for florists to take home.


The event is ticketed for florists and invited industry partners only. Around 100 florists attended in person, with live video and photos being widely shared in the community of nearly 4000 Dutch florists - the largest Dutch florist group on Facebook, various International Floristry communities extending the reach to around 50'000 florists on Facebook, as well as the “masterflorists” Instagram account that soon hits 100’000 largely florist followers.



Industry partners present were:

  • OASIS Floral Products
    Dümmen Orange
    Chrysal
  • Danziger, Van der Lugt Lisianthus, Ben van der Kooij, Zeurniet, Charmelia (Royal van Zanten), coasTulip
  • Selecta One, Miss Sunshine (Klondike), EMC, G. van der Vijver en Zn. Bloemengroothandel


The next florist meeting is already being planned, please follow us: Master Florist (Facebook) (De Vakbloemist (Facebook), or on LinkedIn: Master Florist (LinkedIn)




For more images of the event please visit our google photo album. Feel free to make use of the images and tag or link to us where possible please.

Tuesday, 16 October 2018

Florist meet-up | Sept 23, 2018 - Zevenhuizen, Holland | Video

Scenes from the 7th Dutch florist meet-up organised by Master Florist (De Vakbloemist in Holland) and Bloemisten Netwerk (Dutch Florist Network) at Gerbera United and Ben van der Kooij in Zevenhuizen, Netherlands.

It's a cosy, casual and friendly atmosphere where florists, growers, breeders, traders all come together.

Florists learn about old and new products and varieties, how they are produced, tips and stories to share with colleagues and customers. Floral demonstrations provide practical inspiration.

Industry partners get the chance to share their knowlegdge and get direct honest feedback from 50+ florists present and the online community of 4000+ Dutch florists. Many details are also shared with international Master Florist online communities of 50'000+ floral designers.



The event is supported by industry partners:

- OASIS Floral Products BeNeLux
- Dümmen Orange EU
- Florist Gerbera Breeders

- Anthura
- Van der Lugt Lisianthus
- J de Koning bloemengroothandel
- Selecta one
- Duif International

- Chrysal, Beyond Chrysant, Berg RoseS, Amigo Plant, Royal Flowers

Thursday, 27 September 2018

Florist meetup Netherlands - 23 September 2018 at Gerbera United

On Sunday 23rd September many members of the the Dutch florist community “Bloemisten Netwerk” convened at Gerbera United and Ben van der Kooij to learn more about these two growers and gerberas and orchids in general.


These florist meetups are organised by Masterflorist (De Vakbloemist in Holland) and the local florist community to promote florists gathering in a cozy and informative setting, eating and drinking together, exchanging ideas with each other, learning new design skills and being inspired.


Designers Pascal de Laat and Thijs Harmens entertained and educated with floral design demonstrations with flowers from partners and sponsors.  Selected Master Florist partners were present to show and inform florists as well as offering samples and other goodies for florists to take home.


 The event is ticketed for florists and invited industry partners only. More than 50 florists attended in person, with live video and photos being widely shared in the community of nearly 4000 Dutch florists, the largest florist group on Facebook, as well as the “masterflorists” instagram account that boasts 70’000 mainly florist followers.


Industry partners present were:

  • OASIS Floral Products, Dümmen Orange, Florist Holland
  • Anthura, Van der Lugt Lisianthus, J de Koning bloemengroothandel, Selecta one, Duif International
  • Chrysal, Beyond Chrysant, Berg RoseS, Amigo Plant, Royal Flowers


The next florist meeting is already being planned and is looking “rosey”.


Monday, 31 July 2017

Flower Factor and Master Florist commence a strategic cooperation.

Today Flower Factor - a company specializing in floral inspiration and education and Master Florist (De Vakbloemist in Netherlands) - a movement of florists, for florists, announce they will begin a strategic cooperation with the goal of empowering and profiling florists worldwide with skills and inspirational material.

Pim van den Akker of Flower Factor said the new cooperation “Would help bring Flower Factor’s educational and inspirational resources to more florists and realise wide ranging benefits to the industry in general
 

Mark Doyle and Jan Huisman of Master Florist believe the cooperation “Will help florists internationally have better access to quality educational and inspirational material and fits perfectly with our -Growing Together- vision for florists and industry partners”.  “This brings value to florists within our movement”.
 

Flower Factor and Master Florist share many of the same values and both are very enthusiastic to promote values such as design, skills, creativity and inspiration, education that they believe are crucial factors for a strong and vibrant future of floristry.
 



Flower Factor - Pim van den Akker
Pim van den Akker is a renowned Dutch floral designer and founder of Flower Factor, an international platform to inspire and educate florists worldwide. For more inspiration, How to make videos, masterclasses by Pim van den Akker and information please visit http://www.flowerfactor.com or find us on YouTube, Facebook and Pinterest.

 

Master Florist - Mark Doyle and Jan Huisman
Prominent florist advocates Jan Huisman & Mark Doyle are responsible for many vibrant florist communities internationally that can be found on https://floristry.network. They also founded the the https://master.florist site and related tools and services to bring florists more together and promote skill, design, quality and service aspects with business scale.

Flower Factor brings excellence in design, inspiration, education, storytelling and branding with a goal to help the entire flower industry bloom.


Master Florist brings vibrant florist communities, florist profiling, large international membership and reach.  With a focus on “for the florist” and a growing together approach for the whole industry and all players Master Florist has gained the trust of Florists and works closely with other industry partners such a growers, breeders, wholesalers and service providers to advance the interest and success of florists and floristry in general.

 

Contacts - Flower Factor
Pim van den Akker - pim@flowerfactor.nl
Mirjam Hendriks - mirjam@flowerfactor.nl
 

Links

Contacts - Master Florist
Jan Huisman - jan@master.florist
Mark Doyle - mark@master.florist
Links

Monday, 4 July 2016

Instagram for Florists!

So, here are my ten reasons for why local florists should be using Instagram;

1) Internet users spend more time on Instagram than on any other network besides FacebookAccording to research by comScore, US internet users spend approximately12 billion minutes on Instagram each month. Compared to Facebook’s 230 billion minutes, this is a drop in the bucket; but for businesses looking to dominate in a more niche, image-centric network, Instagram offers a huge opportunity FOR florists. Showcase your creations, skills and craftmanship.

2) It’s still early enough to establish a local presence and dominate your town :) Getting noticed on Facebook can be a challenge for small businesses. With so many businesses using the platform, it can be difficult to get found via on-site search and to differentiate themselves from the competition.
However, the fact that only 9% of US small businesses are using Instagram provides an amazing opportunity for those who start building their audience now. Small business use of the platform has grown consistently between 2012 and today and shows no signs of slowing down. Businesses who get on board now will be able to establish their audience before the competition becomes too fierce to get a foothold.
4) Instagram gives you the unique ability to augment your shop or studio with visual content!

Visual content gives you the opportunity to decide how you want to showcase your brand or creativity. A huge advantage to sharing images on Instagram is the wide range of filters; using various filters you can give a different look or feel to your images, using them to convey your desired mood and message.
5) Instagram drives sales with high average orders!According to Shopify, Instagram referrals result in an average order value of $65; this is second only to Polyvore’s $66.75. While certainly most visits won’t end up resulting in a purchase, those that do will result in considerably higher revenue than other social networks; for instance, YouTube’s $37.63 average order value.
6). Visual content in social media continues to dominate in terms of engagementMore than ever before, social media users want to see brands posting visual content. In fact, according to research, visual content is currently the most important tactic businesses use for optimizing their social media content.
To keep your Instagram followers engaged, post images like infographics, image quotes, graphic coupons and behind-the-desk images.


 7) Instagram doesn’t have a filtered feed 
Unlike Facebook, which only shows your posts to a small portion of your audience, Instagram posts show up in the feeds of every single one of your followers. This assures you that your valuable content will actually get seen; images are shown in chronological order, so as long as you’re posting regularly, your posts have a good chance of getting seen by your followers (at least by the ones who are on the platform when you post).



8) Instagram can serve as a content-creator for other social networks
Visual content isn’t just popular on Instagram. We know that images and videos are huge on Facebook and Twitter TWTR -3.52%, and obviously on visual-centric networks like Pinterest and YouTube as well. While Instagram gives you the unique ability to easily create eye-catching images, you can always use these images as content for your other marketing channels: for instance your Facebook posts, Pinterest boards or blog. Did you know you can even take photos using your Instagram app, and then save them to your phone for use on other networks? Simply set your phone to airplane mode, take an image, and it will automatically be saved to your photo roll for later use.
9) Instagram is ideal for on-the-go-flower-sharing

More than any of the other big networks, Instagram is designed and intended to be used on mobile devices. This means sharing is quick and easy, regardless of when and where you’re posting from. This makes Instagram perfect for sharing candid and behind-the-desk in-the-store shots, both of which can elicit significant engagement.
10). Instagram videos are great for getting shares on FacebookAccording to research from Unruly, 9 out of 10 Instagram video shares happen on Facebook. This is great news for marketers looking to bridge the gap between Instagram and Facebook, driving traffic and shares between the two.
11) Instagram has some of the highest conversion rates among popular social networking sites

While direct sales for florists usually aren’t the primary benefit of using social media, there’s no doubt that having high conversion rates is an unexpected bonus. According to Shopify, the rate at which Instagram visitors go on to make a purchase when visiting a site is 1.08%; this means that for every 100 visitors who find your site through Instagram, 1 will make a purchase. While this doesn’t exactly seem like an earth-shattering conversion rate, it’s still the 4th highest among social networking sites.
Looking for more help with Instagram? Please contact us on www.master.florist

!!Follow our instagram account!!