Partner post: Vaselife recyclable paper sachet

Master Florist partner Vaselife is introducing a new paper packaging for their flower food, here's the details:

Vaselife’s Recyclable Paper Sachet.

Vaselife is very proud to introduce an unique and innovative paper packaging for our cut flower food sachets, which is fully recyclable and FSC Certified.

Paper Recyclable Packaging.

Our new paper recyclable packaging has been independently tested according to the recognized standard PTS-RH:021/97 by the Papiertechnische Stiftung (PTSpaper) and has officially been classified as a recyclable paper product. This means that you can throw the empty packaging away into the same paper bin that you use for the rest of your household paper waste, which is sent for recycling.

FSC Certified Paper.

The kraft paper used in the sachets’ packaging is FSC certified.
In addition, we are pleased to announce that Vaselife International B.V. has recently gained FSC accreditation and all our paper packaging material such as our outer boxes, Bucket Bags, brochure etc, are all being changed to FSC certified paper.

Innovative Green Technology.

Our sachet is coated on the inside with an innovative material, which is exclusive to Vaselife.
This creates a watertight barrier which means it can sit in water for several days. During the paper recycling process, the highly mineralized coating easily separates from the paper allowing the paper fibres to be re-used.

Vaselife International.

Vaselife is a market driven company producing premium flower care products for the whole of the flower chain, from grower to consumer. We pride ourselves as being the most sustainable company within our industry and are committed to investing in new technologies to make our products and packaging more sustainable.

For Samples and Sales.

Please contact the Dillewijn Zwapak Sales Department: T: + 31 (0) 88 735 4111 E:info@dillewijnzwapak.nl
For more information.

Vaselife International B.V.
De Loetenweg 2,
1187 WB Amstelveen.
T: +31 (0) 88 735 4111
M: +31 (0) 6 131 707 39
E: nick.macdonald@vaselife.com

Flower Trials June 2019 with Selecta one and Master Florist

Selecta One Flower Trials - Autumn Friends

Selecta One and Master Florist made daily shows during the Flower Trials. In the Dutch Westland Region, at nursery P. van Geest Selecta's "Autumn Friends" range was highlighted and given some floristic flair by Master Florist's Thijs Harmens.

Here the visitors could get inspired, discover novelties and become active by creating their own Autumn Friends mixes – creative ideas and some of the endless possibilities of the concept were also presented floristically. The flower show convinced with proven varieties, improved series and novelties, like the three new Pelargonium varieties of the series Marcada: Orange, White and Pink Purple, the double flowering Calibrachoa MiniFamous Neo Double OrangeTastic and the both Osteospermum of the series FlowerPower: Crystal Pink and Tropic Sun.

On behalf of Master Florist, Thijs Harmens was used to inspire, stimulate and show the guests what is so interesting from the florist's perspective to work with these unique products.

"Working with a plant mix such as that of Selecta one gives us as florists an extra opportunity to distinguish ourselves from our supermarket or hardware store towards our customers".

A full selection of photos from the event can be found in our Flower Trials photo Albumn.

We look back on positive and successful days with Selecta One during the Flower Trials.

Florist Meetup Holland #9 - 2019 March 31st at Monarch Flowers

On Sunday 31st March 2019 many members of the the Dutch florist community “Bloemisten Netwerk” convened at Monarch Flowers to learn more about ranunculus grower and Butterfly Ranunculus production.

See all photos and videos here.

These florist meetups are organised by Masterflorist (De Vakbloemist in Holland) and the local florist community to promote florists gathering in a cozy and informative setting, eating and drinking together, exchanging ideas with each other, learning new design skills and being inspired.

Designer Stefan van Berlo entertained and educated with floral design demonstrations with flowers from partners and sponsors.  Selected Master Florist partners were present to show and inform florists as well as offering samples and other goodies for florists to take home.

The event is ticketed for florists and invited industry partners only. Around 70 florists attended in person, with live video and photos being widely shared in the community of nearly 4000 Dutch florists - the largest Dutch florist group on Facebook, various International floristry communities extending the reach to around 50'000 florists on Facebook, as well as the “masterflorists” Instagram account that soon hits 115’000 largely florist followers.

Master Florist partners that support florists and floristry present were:

• OASIS Floral Products

• Van den Berg Roses, Selecta One, Van der Lugt Lisianthus

• Dümmen Orange 
• Anthura
• Thom Slootman Bloemen- / Plantengroothandel
• Bab Star
• Star van der Gugten
• QualiRosa
• De Rijcke bvba
• G. van der Vijver en Zn. Bloemengroothandel
• Van der Plas Flowerexport
• Hofland Freesia

The next florist meeting is already being planned, please follow us: Master Florist (Facebook) (De Vakbloemist (Facebook), or on LinkedIn: Master Florist (LinkedIn)

Florist Meetup Holland - 2019 January 20 at Van den Berg Roses

On Sunday 20th January many members of the the Dutch florist community “Bloemisten Netwerk” convened at Van den Berg Roses to learn more about this rose grower and roses production in general.

These florist meetups are organised by Masterflorist (De Vakbloemist in Holland) and the local florist community to promote florists gathering in a cozy and informative setting, eating and drinking together, exchanging ideas with each other, learning new design skills and being inspired.


Designers Marco Appelfeller and Sandra Attema Welte entertained and educated with floral design demonstrations with flowers from partners and sponsors.  Selected Master Florist partners were present to show and inform florists as well as offering samples and other goodies for florists to take home.

The event is ticketed for florists and invited industry partners only. Around 100 florists attended in person, with live video and photos being widely shared in the community of nearly 4000 Dutch florists - the largest Dutch florist group on Facebook, various International Floristry communities extending the reach to around 50'000 florists on Facebook, as well as the “masterflorists” Instagram account that soon hits 100’000 largely florist followers.

Industry partners present were:

• OASIS Floral Products
  Dümmen Orange
  Chrysal
• Danziger, Van der Lugt Lisianthus, Ben van der Kooij, Zeurniet, Charmelia (Royal van Zanten), coasTulip
• Selecta One, Miss Sunshine (Klondike), EMC, G. van der Vijver en Zn. Bloemengroothandel

The next florist meeting is already being planned, please follow us: Master Florist (Facebook) (De Vakbloemist (Facebook), or on LinkedIn: Master Florist (LinkedIn)

For more images of the event please visit our google photo album. Feel free to make use of the images and tag or link to us where possible please.

Florist meet-up | Sept 23, 2018 - Zevenhuizen, Holland | Video

Scenes from the 7th Dutch florist meet-up organised by Master Florist (De Vakbloemist in Holland) and Bloemisten Netwerk (Dutch Florist Network) at Gerbera United and Ben van der Kooij in Zevenhuizen, Netherlands.

It's a cosy, casual and friendly atmosphere where florists, growers, breeders, traders all come together.

Florists learn about old and new products and varieties, how they are produced, tips and stories to share with colleagues and customers. Floral demonstrations provide practical inspiration.

Industry partners get the chance to share their knowlegdge and get direct honest feedback from 50+ florists present and the online community of 4000+ Dutch florists. Many details are also shared with international Master Florist online communities of 50'000+ floral designers.

The event is supported by industry partners:

- OASIS Floral Products BeNeLux

- Dümmen Orange EU

- Florist Gerbera Breeders

- Anthura

- Van der Lugt Lisianthus

- J de Koning bloemengroothandel

- Selecta one

- Duif International

- Chrysal, Beyond Chrysant, Berg RoseS, Amigo Plant, Royal Flowers

Florist meetup Netherlands - 23 September 2018 at Gerbera United

On Sunday 23rd September many members of the the Dutch florist community “Bloemisten Netwerk” convened at Gerbera United and Ben van der Kooij to learn more about these two growers and gerberas and orchids in general.

These florist meetups are organised by Masterflorist (De Vakbloemist in Holland) and the local florist community to promote florists gathering in a cozy and informative setting, eating and drinking together, exchanging ideas with each other, learning new design skills and being inspired.


Designers Pascal de Laat and Thijs Harmens entertained and educated with floral design demonstrations with flowers from partners and sponsors.  Selected Master Florist partners were present to show and inform florists as well as offering samples and other goodies for florists to take home.

 The event is ticketed for florists and invited industry partners only. More than 50 florists attended in person, with live video and photos being widely shared in the community of nearly 4000 Dutch florists, the largest florist group on Facebook, as well as the “masterflorists” instagram account that boasts 70’000 mainly florist followers.

Industry partners present were:

• OASIS Floral Products, Dümmen Orange, Florist Holland
• Anthura, Van der Lugt Lisianthus, J de Koning bloemengroothandel, Selecta one, Duif International
• Chrysal, Beyond Chrysant, Berg RoseS, Amigo Plant, Royal Flowers

The next florist meeting is already being planned and is looking “rosey”.

Flower Factor and Master Florist commence a strategic cooperation.

Today Flower Factor - a company specializing in floral inspiration and education and Master Florist (De Vakbloemist in Netherlands) - a movement of florists, for florists, announce they will begin a strategic cooperation with the goal of empowering and profiling florists worldwide with skills and inspirational material.

Pim van den Akker of Flower Factor said the new cooperation “Would help bring Flower Factor’s educational and inspirational resources to more florists and realise wide ranging benefits to the industry in general”
 
Mark Doyle and Jan Huisman of Master Florist believe the cooperation “Will help florists internationally have better access to quality educational and inspirational material and fits perfectly with our -Growing Together- vision for florists and industry partners”.  “This brings value to florists within our movement”.
 
Flower Factor and Master Florist share many of the same values and both are very enthusiastic to promote values such as design, skills, creativity and inspiration, education that they believe are crucial factors for a strong and vibrant future of floristry.
 

Flower Factor - Pim van den Akker
Pim van den Akker is a renowned Dutch floral designer and founder of Flower Factor, an international platform to inspire and educate florists worldwide. For more inspiration, How to make videos, masterclasses by Pim van den Akker and information please visit http://www.flowerfactor.com or find us on YouTube, Facebook and Pinterest.

 
Master Florist - Mark Doyle and Jan Huisman
Prominent florist advocates Jan Huisman & Mark Doyle are responsible for many vibrant florist communities internationally that can be found on https://floristry.network. They also founded the the https://master.florist site and related tools and services to bring florists more together and promote skill, design, quality and service aspects with business scale.

Flower Factor brings excellence in design, inspiration, education, storytelling and branding with a goal to help the entire flower industry bloom.

Master Florist brings vibrant florist communities, florist profiling, large international membership and reach.  With a focus on “for the florist” and a growing together approach for the whole industry and all players Master Florist has gained the trust of Florists and works closely with other industry partners such a growers, breeders, wholesalers and service providers to advance the interest and success of florists and floristry in general.

 
Contacts - Flower Factor
Pim van den Akker - pim@flowerfactor.nl
Mirjam Hendriks - mirjam@flowerfactor.nl
 
Links

• Web: www.flowerfactor.com
• Facebook: Flower Factor
• YouTube: Flower Factor channel

Contacts - Master Florist
Jan Huisman - jan@master.florist
Mark Doyle - mark@master.florist
Links

• Web: master.floristhttps://master.florist / devakbloemist.nl
• Flower factor partner profile: on Master Florist /  De Vakbloemist
• Facebook: De Vakbloemist, Master Florist